Jeff has over 25 years in medical sales leadership with roles ranging from regional management, VP of IDN sales, and currently Senior Area VP of ASP Global.  He has been working with healthcare supply chain all his career and is committed to providing innovative solutions to challenges faced by the C-Suite and Supply Chain executives in hospitals and healthcare systems, along with value analysis and key clinical champions. Jeff has been with FL AHRMM since 2017 and leading the growth of memberships since 2022. 

Contact Jeff: jeff.bates@aspglobal.com

With nearly eight years of supply chain experience, Roxana has advanced twice within UF Health to her current role as Contracts Manager and Publication Services Manager. She is recognized for leading continuous improvement initiatives that streamline contract management workflows, reduce expired agreements, shorten legal review cycles, and strengthen contract alignment with distributors and suppliers.

In her role overseeing Publication Services, Roxana leads a team of highly experienced designers—collectively representing more than 50 years of institutional knowledge—who produce over 5,000 branded products annually for UF Health.

Her leadership background also includes roles in residential property management and international development, where she contributed to projects focused on preventing human trafficking and child labor. She holds Lean Six Sigma Yellow Belt and Green Belt certifications, reflecting her commitment to operational excellence and professional growth. She earned an M.A. in Governance and Development and a B.A. in International Relations and Political Science.

Gretchen Vida is a Regional Sales Manager with extensive experience in the healthcare industry, specializing in strategic sales execution and customer partnership development. With a strong background in delivering value across diverse market segments, she focuses on driving results through deep product knowledge, exceptional customer service, and a solutions‑oriented approach.

Gretchen is dedicated to supporting healthcare partners through thoughtful collaboration, operational excellence, and a commitment to improving outcomes across her region.

Contact Gretchen: gvida@parexcellence.com

Sully Reames is the Regional Account Manager for Courier Express in North Florida and South Georgia. He started with the company in August of 2024 in South Carolina before moving down to Gainesville, FL in July of 2025. Sully is responsible for bringing unique transportation solutions to healthcare organizations such as hospitals, labs, and pharmacies that drive value through operational efficiencies and elevated technology.

Sully graduated from Anderson University (SC) in May of 2024 with an undergraduate degree in Supply Chain Management and an MBA, while also playing on the men’s basketball team for all 4 years of his time there. He started as the University Outreach Chair for FLAHRMM in February of 2026.

Contact Sully:   sully.reames@courierexpress.net

If interested in this role, please contact Rodger Landers or Diana Carvajal. 

Or apply today!

If interested in this role, please contact Rodger Landers or Diana Carvajal. 

Or apply today!

Manuela Cassidy, MBA is a healthcare supply chain and strategic sourcing leader with nearly 17 years of acute healthcare experience, contract performance, operational efficiency, and measurable financial outcomes.

She currently serves as Program Services Director dedicated to Partners Cooperative within Vizient’s Strategic Sourcing Partnerships & Programs, acting as a key liaison between Vizient and Partners teams to help align strategy, priorities, and execution to maximize member value. Manuela was the first dedicated Vizient Spend Manager for UF Health and has previously worked with UF Jacksonville, Baptist Health, and healthcare manufacturers in the Jacksonville area.

Manuela holds an MBA from Jacksonville University and a BBA from the University of North Florida, with dual majors in International Business and Transportation & Logistics. She is also a founding leader and Co-Chair of Vizient’s VIVA Hispanic/Latino ERG.

Nina Zelanka is a Strategic Account Executive with GHX, with over 25 years of healthcare experience spanning supply chain, pharmacy, and infection prevention. She partners with health systems to improve supply chain performance, strengthen inventory accuracy, and drive measurable operational and financial outcomes.

She is recognized for consistent outstanding sales achievement and a track record of building strong executive-level relationships across complex healthcare environments. In addition to her professional role, Nina serves as Vice President of a 501(c)(3) nonprofit board, supporting community-focused leadership and service.

She is an active contributor to the healthcare supply chain community and supports the mission of Florida AHRMM.

Karrey Pecore, MHA, CMRP, is a healthcare supply chain and innovation leader with experience across health systems, suppliers, spend‑management organizations and technology‑enabled services. As the Central Florida Ambassador, she is dedicated to strengthening regional engagement, supporting emerging leaders and fostering collaboration across hospitals, suppliers and industry partners.

Karrey currently serves as an Associate Director in Healthcare Performance Improvement at BRG, where she focuses on supply chain transformation, operational optimization and measurable performance improvement.  Her career includes roles at Amazon Business, Alexa Smart Properties, Tampa General Hospital, BayCare Health System, MedAssets, Cardinal Health, Owens & Minor and Premier, with deep expertise in AI‑enabled workflow optimization, value analysis, supplier performance and digital transformation.

A long‑time advocate for the Florida supply chain community, Karrey has served as an Advisor and Past VP of Education for FL AHRMM since 2016. Karrey is the 2026 Chairwoman of the AHRMM National Education Committee and is committed to elevating professional development, advancing supply chain performance and preparing organizations for next‑generation technologies. 

A proud Tampa resident, Karrey enjoys life with her husband and two sons. Outside of work, she  can often be found exploring new Tampa restaurants and battling through beginner‑level pickleball games. Contact Karrey: Kpecore@thinkbrg.com

Over 20 years of success in leadership roles coupled with IDN / corporate account relations in medical devices, capital equipment along with a 10year entrepreneurial healthcare background. Rolando has been working with healthcare supply chain for over 15 years and is committed to providing innovative solutions to challenges faced by the C-Suite and Supply Chain executives in hospitals and healthcare systems. He believes that there are collaboration opportunities between industry and IDNs to facilitate the best possible outcomes, including the continuum of care, that can help improve patient outcomes while also meeting the fiduciary responsibilities of the healthcare system.

Contact Rolando: Rolando.nunez@hotmail.com